Herman Miller Collection
Brand Identity
TL—DR
Honored to refresh the Herman Millers Brand noting the historical heritage it's brought to the design industry.
ABOUT
Digitizing and restoring the award-winning modern furniture identity. Keeping designs, inventive, and the promise of furnishings that improve the human experience wherever people work, heal, learn and live in mind. Directly working with the Herman Miller Collection directors, we successfully enabled campaigns, product releases, and sale increases to happen.
Credit
LEADERSHIP ROLE
Brand Guardianship
Design Consultant
Brand Designer
ROLE / Contributions
Art Direction
Brand Development
Brand Identity
Art Illustrator
Book Design
Brand Playbook
Brand Standards
Campaign Design
Cinematography
Design Consulting
Design Systems
Color Matching
Graphic Design
Iconography Design
Digital Production
Employee Engagement
Event Design
Image Production
Packaging Collateral
Print Design
Product Photography
Retail Design
Trade Show
Visual Systems
CLIENT
MillerKnoll Inc.
Sector
Furniture
Design
Retail
Year
2012
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