App Redesign

Applying a new visual system in the redesign of Dave, a banking app

Dave chose me to elevate and refresh its banking app with an audience of more than 11 million—my charge: fashion and apply a new visual system in the relaunch of Dave’s app.

As the Director of Design Platforms reporting directly to the VP of Design, I led a team of design specialists with expertise in branding, design systems, marketing design, and motion through the cross-functional task of bringing Dave’s app into a new phase of its design language.

Co-Directing the Product Design team, we defined bespoke interactions unique to Dave, engaging branded touchpoints and thoughtful UI/UX design to communicate key information with clarity and to improve the ease of understanding of Dave’s offerings.

In collaboration with the Product Director and Engineering Managers, we also established a high-level product evolution roadmap, highlighting how Dave would mature from its esoteric, startup-style product design and development processes into an elegant engineering and visual design platform over time. Importantly, we also established core components, resource documentation, and an efficient method of auditing deployment iterations to support the talent and culture of our engineering team.

Creative Producer
Feature Roadmapping
Launch Planning
Design Director
UX Strategy
ROLE / Contributions
Accessibility Development
Art Direction
Customer Journey
Digital Design
Migration Guidelines
OKR Development
Iconography Design
Mobile App Design
Product Launch
Design Consulting
Design Systems
Information Architecture
Quality Assurance
Product Prototyping
Media Strategy
UI/UX Design
Visual Systems
Dave Inc.
Financial Services
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